Discover Radio Advertising With talk107, local radio, news and sport for Edinburgh, Fife and the Lothians

Why use radio advertising?

Radio advertising is a uniquely effective advertising medium. Radio reaches people in a uniquely creative and intrusive way, at home, in their car - in fact anywhere, at any time of day. The benefits of radio advertising are proven.

There is also a huge volume of research that proves the uniquely effective benefit of advertising on 'speech' radio in particular. In fact, industry research published in January 2005, 'The Speech Listener Study' showed that listeners to speech radio are 19% more likely to pay attention to advertising on their station. The reason? - they are already paying more attention to the station's output. They are more 'actively' listening to talk radio - and to your advertising!

Other industry research also shows that advertising in breaks with less commercials and using longer adverts also improves the effectiveness of your advertising. Fewer adverts mean more impact and an even better return for your investment.

Why use talk107?

talk107 is Scotland's only commercial speech radio station. In addition to being the only station that can improve the impact of your advertising via our unique speech programming, we also operate a unique 'limited' sales policy.

While other commercial stations run up to 6 commercial breaks per hour with an unlimited number of adverts - and charge you up to 80% more for 60 second advert (compared to the standard 30") - talk107 guarantees:

- Only 3 commercial breaks per hour
- A maximum of only 4 adverts per break
- All commercials up to 60 seconds length charged at same cost as a 30"

Or, to put it anther way, less competitor adverts and 'clutter'; longer adverts for less money (a 45% saving on a 60" advert); and a better return on your advertising investment. Now you really are talking!

With our high attention, 'high impact' environment and fresh new approach to entertaining speech radio - broadcasting to a potential 1 million adults across east central Scotland, - talk107 can offer your business a uniquely effective advertising opportunity.

The team here at talk107 can put together a package to suit your individual needs and requirements. Whether it is advertising, sponsorship or promotional activity to help build awareness and sell your product or service, we are confident that we can work with you to make your campaign a success.

To find out more information on how talk107 can work with you, call us on 0131-316-3107 or email hilary.douglas@talk107.co.uk.

• View our current sponsors